“I don’t have time to visit dress shops.”
“I want to try dresses on at home and choose at my own pace.”
Introducing “sara./dress”, an online wedding dress rental service that solves these concerns.
This time, we interviewed the owner about the brand’s concept, the charm of their services, and the passion behind their dress designs.
Whether it’s for a wedding, a party, or even fan events, you might just find the perfect dress here!
Try on dresses from the comfort of your home and discover the one that’s just right for you.
Information
Services Offered by sara./dress
What services do you provide?
We specialize in online dress rentals based in Fukuoka Prefecture, primarily offering wedding dresses.
Our dresses can be used for a variety of occasions, including weddings, formal events, parties, and even fan activities.
Check out our Instagram for featured dresses!
How to Make a Reservation
Reservations can be made via our official LINE (same-day and fitting appointments available).
Try-On Process
We only offer mail-in fittings.
We recommend trying on dresses before finalizing your choice.
Please note that shipping costs apply (both ways) and vary by region (shipments originate from Fukuoka Prefecture).
However, shipping on the event day is free for those who have completed a fitting.
If you provide your measurements (bust, waist, hips) in advance, we’ll send a dress tailored to your size at no extra cost.
When trying on the dress at home, please return it by postmarked mail either on the same day or the following day.
Finally, if you are satisfied with our dress, we kindly ask you to place your order via LINE and complete the payment through our website.
The above outlines the process for using our service.
If you have any questions or concerns, please feel free to contact us anytime via our official LINE account.
Brand Concept of sara./dress
What is the concept behind your brand?
Our designs are based on the following philosophy.
sara – i am me –
I am who I am.
Every person is an unpolished gem, holding a hidden brilliance.
Why not wear a dress that expresses your inner radiance and individuality, and discover a new version of yourself?
The name “sara” holds multiple meanings:
・In Hebrew, it means princess or royalty.
・In ancient Indian languages, it signifies essence.
・In Japanese, it represents something new.
I am who I am.
With my whimsical and diverse style, I design dresses with meticulous attention to detail, ensuring that every piece will delight you—our princess or queen.
sara is a brand that constantly seeks out new ideas and trends, striving to create the next wave of fashion.
Let me help you uncover the essence of who you truly are, our princess or queen.
That’s wonderful!
What are your future aspirations for sara./dress?
Our goal is to become a brand beloved not only in Japan but around the world.
We aim to participate in major fashion events like New York Fashion Week and Paris Fashion Week.
For me as a designer, the greatest joy and ultimate goal is seeing people wearing sara dresses feel happy, gain confidence, and enrich their hearts.
Who are the main customers of your service?
Who are the main customers of your service?
Thank you for asking!
As an online rental shop, we don’t have specific operating hours or holidays.
Many of our customers are busy professionals who don’t have time to visit physical stores, those taking pre-wedding photos, or individuals wearing dresses for special anniversaries.
Since we are based in Fukuoka, most of our customers come from Kyushu. Among them, pre-wedding photo clients make up a significant portion.
To cater to their needs, we design dresses that are photogenic, versatile two-way styles, and lightweight, allowing for ease of movement during location shoots.
How are sara./dress dresses created?
How do you come up with your designs?
I design dresses exactly how I want to!
Every day, I think about dresses I’d love to see exist.
Sometimes the ideas come to me instantly, while at other times, they don’t come so easily.
When that happens, I immerse myself in various landscapes and visual works.
Many of my inspirations come from there, so I make a conscious effort to observe and absorb the world around me.
Creating dresses takes time, so it’s not always possible to release new designs quickly.
But we’re doing our best to offer as many dresses as possible to our customers.
Please check out our collection and find the perfect dress for you!
What does “a dress” mean to you?
I’ve never really thought about what designing dresses means!
Dress is something that allows you to discover a new version of yourself.
Wearing a dress naturally makes you stand taller, boosts your confidence, and pushes you forward.
When you feel confident, your expression becomes more vibrant, and you uncover new facets of your personality.
I believe the potential of dresses is infinite, as each individual sees and feels them in unique ways.
Why not style a dress that resonates with you and discover a new version of yourself?
May I help you uncover your true essence?
We’re looking forward to hearing from you via Instagram!
Thank you so much for taking the time to share your thoughts with us!